From Startup to Success: How Dan Newman Built a Premier Brand from the Ground Up
In this episode of The No Reserve Podcast, host Tim Peters sits down with Dan Newman, Founder and CEO of Alaska Premier Auctions & Appraisals. From launching his business in 2018 to running a 50-person team in a massive purple warehouse in Anchorage, Dan shares how grit, relationships, and relentless reinvestment shaped one of the fastest-growing auction companies in the Northwest.
Dan unpacks the story behind one of his most memorable sales—a full-size, street-legal Radio Flyer wagon that sold for nearly $90,000—and how it catapulted their brand into the national spotlight. He also shares why he chose a white-label bidding platform over a marketplace, how EOS and BidWrangler’s tools helped systematize operations, and what it really takes to grow an auction business from scratch.
Topics Covered:
- How a novelty car went viral—and became a record sale
- The logistics of scaling from 2,000 to 44,000 sq ft
- Building a white-label brand vs. joining a marketplace
- The financial discipline behind long-term success
- Investing in people, culture, and systems that scale
- Leadership lessons, from bid calling to becoming a “logistics officer”
Links Mentioned
